This English version is provided for convenience. In the event of any discrepancy, the Turkish version shall prevail.
We attach the utmost importance to the security of the personal information you share with us, whether while using our website or by other means. The Law on the Protection of Personal Data No. 6698 has entered into force. We would like to inform you about this legislation and some of the definitions it sets out:
Personal data: any information relating to an identified or identifiable natural person;
Processing of personal data: any operation performed on personal data, such as obtaining, recording, storing, preserving, altering, reorganising, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data, whether wholly or partly by automated means or by non-automated means provided that it forms part of a data filing system;
Data processor: the natural or legal person who processes personal data on behalf of the data controller, based on the authority granted by the data controller;
Data filing system: any filing system in which personal data are structured and processed according to specific criteria;
Data controller: the natural or legal person who determines the purposes and means of processing personal data and who is responsible for establishing and managing the data filing system.
1. Purpose of this Personal Data Protection and Consent Notice and Our Company's Position as Data Controller
Our online store acts as the "data controller" for customers' personal data within the scope of the Law on the Protection of Personal Data No. 6698 (the "Law"). Through this Personal Data Protection and Consent Notice, we aim to inform customers, in accordance with the Law, about the personal data processing activities carried out by our online store, and to obtain their explicit consent for the cases set out in Article 3 below.
3. Personal Data to Be Processed with Customers' Explicit Consent and Purposes of Processing
For the following cases, in which the processing conditions set out in Articles 5/2 and 6/3 of the Law cannot be met, our online store must obtain customers' explicit consent in order to process their personal data.
2. Purposes of Processing Customers' Personal Data
Customers' personal data are processed as set out below and within the framework of the processing conditions and purposes laid down in Articles 5 and 6 of the Law. Customers' personal data may be processed for:
- carrying out, through our business units, the work necessary for the persons concerned to benefit from the products and services offered by our online store, and running the related business processes;
- carrying out, through the relevant business units, the work necessary to conduct the commercial activities of our online store, and running the related business processes;
- planning and executing the commercial and/or business strategies of our online store;
- ensuring the legal, technical and commercial/business security of persons in a business relationship with our online store, and planning and executing the activities needed to tailor, recommend and promote our products and services according to the preferences, usage habits and needs of the persons concerned;
- establishing any possible rights and claims of the persons concerned;
- providing information to authorised bodies as required by legislation;
- creating and maintaining visitor records;
- fulfilling obligations under the Consumer Protection Law, the Law on the Regulation of Retail Trade and other legislation, by our Company and, on its behalf, our branches, call centre and affiliates, or through our websites, social media pages and any other channels, without being limited to these;
- serving customers better, offering various advantages, sales, marketing and information, informing customers about promotions, campaigns and their terms, conducting surveys and customer satisfaction research, facilitating and speeding up your purchases, and receiving and delivering your orders;
- creating campaigns for customers, cross-selling and defining target audiences;
- tracking customer activity to improve the user experience, developing the operation of our online store's website and mobile application and personalising them to customer needs, conducting direct and indirect marketing, personalised marketing and remarketing activities, personalised segmentation, targeting, analysis and internal reporting, and market research;
Including for the purposes of planning and executing customer satisfaction activities and customer relationship management processes, planning and executing the sales and marketing processes of our online store's products and/or services, and planning and executing processes to create and/or increase loyalty to the products and/or services offered by our online store, personal data may be processed with the Customer's consent and shared with the parties specified in this Personal Data Protection Notice.
For the purpose of online behavioural advertising and marketing, our online store is entitled to associate the on-site behaviour of visitors, even if they are not members, with a cookie in their browser, and to define remarketing lists based on metrics such as the number of pages viewed, visit duration and number of goal completions. Targeted advertising content based on users' interests may then be shown to such users on our site or on other sites in the Display Network. When Google AFS ads direct users to our online store, Google may place cookies in users' browsers, read cookies stored in them, or use web beacons to collect information.
4. Transfer of Customers' Personal Data
Customers' personal data may be shared with company officials, our affiliates, business partners, suppliers, shareholders, legally authorised public institutions and organisations, and private institutions, within the framework of the processing conditions and purposes set out in Articles 8 and 9 of the Law — including for carrying out the work necessary for the persons concerned to benefit from the products and services offered by our online store and running the related business processes; carrying out the work necessary to conduct the commercial activities of our online store and running the related business processes; planning and executing the commercial and/or business strategies of our online store; ensuring the legal, technical and commercial/business security of our online store and of persons in a business relationship with it; and planning and executing the activities needed to tailor, recommend and promote the products and services offered by our online store according to the preferences, usage habits and needs of the persons concerned.
The User's name and contact details may be shared with payment institutions for identity verification, in accordance with the payment institution framework agreement the User approves at checkout and the Regulation on Measures for the Prevention of Laundering of Proceeds of Crime and Financing of Terrorism published in Official Gazette No. 26751 of 9 January 2008.
Within the purposes stated above, our online store may transfer personal data to third parties in Türkiye as well as abroad, provided that the conditions set out in Law No. 6698 are met.
5. Method and Legal Basis of Collecting Personal Data
Personal data are collected from customers electronically. Personal data collected on the legal grounds stated above may be processed and transferred for the purposes set out in Articles 5 and 6 of the Law and in this Personal Data Protection Notice.
6. Retention Periods of Personal Data
Where the relevant laws and regulations prescribe a retention period, our online store retains personal data for the period specified in that legislation.
Where no retention period is set by legislation, personal data are processed for as long as required by our online store's practices and the customs of commercial life in connection with the activity carried out when processing that data, and are then deleted, destroyed or anonymised.
Once the purpose of processing has ended and the retention periods set by the relevant legislation and by our online store have expired, personal data may be retained solely to serve as evidence in possible legal disputes, to assert a right related to the personal data or to establish a defence. Retention periods in such cases are determined based on the statutory limitation periods for asserting the right in question and on examples of requests previously made to our online store on the same matters, even after limitation periods have passed. In this case, the retained personal data are not accessed for any other purpose and are accessed only when needed for the relevant legal dispute. After this period has ended, the personal data are deleted, destroyed or anonymised.
7. Customers' Rights as Data Subjects
Under Article 11 of the Law, data subjects have the right to: (i) learn whether personal data relating to them are being processed; (ii) request information if their personal data have been processed; (iii) learn the purpose of processing and whether the data are used in line with that purpose; (iv) know the third parties in Türkiye or abroad to whom their personal data are transferred; (v) request the correction of personal data that are incomplete or inaccurately processed, and request that this be notified to third parties to whom the data have been transferred; (vi) request the deletion or destruction of personal data where the reasons for processing no longer exist, even though they were processed in accordance with the Law and other relevant legislation, and request that this be notified to third parties to whom the data have been transferred; (vii) object to an outcome to their detriment arising from the analysis of the processed data exclusively by automated systems; and (viii) claim compensation for damage suffered as a result of the unlawful processing of their personal data.
Data subjects may submit requests regarding the exercise of these rights to our online store using the methods specified under Law No. 6698. Our online store will evaluate such requests and conclude them within 30 days.
The matters set out in this notice may be subject to change in line with legal and technological developments.